Cosmetic Procedures on the Rise

What price vanity? Try $12.2 billion. That's the amount Americans spent last year improving their appearances with the help of cosmetic surgery, wrinkle fillers, facelifts, fat suctioning and other beautifying options. About 11.5 million cosmetic procedures were performed overall in the United States in 2006, according to the latest survey released by the American Society for Aesthetic Plastic Surgery. The number of procedures increased by 1 percent over the previous year, with most of the rise due to a surge in nonsurgical procedures, such as Botox injections and facial "fillers," said Dr. James Stuzin, a plastic surgeon in Miami and president of the society.

"The total is up by 1 percent," Stuzin said, even though surgical procedures actually declined by 9 percent.

For the latest survey, the society worked with an independent research firm and mailed out 14,000 questionnaires nationwide -- not only to plastic surgeons but to facial plastic surgeons and dermatologists, specialists who also often perform cosmetic procedures. "The survey is more comprehensive than in past years," Stuzin said. So, what's the latest? "Botox is becoming fairly common in men," Stuzin said. Interest in the injectable treatment used to smooth out facial wrinkles such as crow's feet and that between-eyebrow furrow really began to boom in 2002, Stuzin said, when the U.S. Food and Drug Administration approved it for wrinkle relief. Previously, Botox had been used "off-label," meaning many doctors used it for wrinkle relief, although it was not officially approved for that purpose but is common and legal practice.

In 2006, the top surgical procedures for both men and women were (in order of popularity) liposuction, breast augmentation, eyelid surgery, abdominoplasty ("tummy tucks"), and female breast reduction. For women, breast augmentation was the most popular surgical procedure, with almost 384,000 procedures done in the United States in 2006. For men, liposuction was the most popular surgical procedures, with more than 53,000 such procedures done on men last year. Botox was the most popular non-surgical procedure for both men and women, although the number of procedures on women -- 2.8 million -- was far greater than the number of procedures on men, 300,472. Other popular non-surgical procedures included the use of hyaluronic acid (brand named Restylane and Juvederm); fillers used to plump up the face and reduce wrinkles; laser hair removal and skin resurfacing.